
Skeptical Thinking Can Help You Identify Records with Better Sound
What do you get when you buy a record on the Analogue Productions label?
In the simplest terms, you get a record that’s met with Chad’s approval.
Since Chad appears — at least to me! — to have no critical listening skills to speak of, he must instead rely on the assurances of the engineers who did the work for him that yes, they indeed succeeded in making him a record of the very highest quality. Their assurances — opinions might be the better word — are then backed up by those that market and review the very same record. Everyone operating in his capacity within this circular chain gets paid to agree that Chad’s records are indeed of the highest quality, exactly as would be expected by those who know how they were made. (Confirmation bias — hearing what you expect to hear — is surely the most powerful tool at the disposal of those who make and market audiophile records.)
Having played many of Chad’s records going all the way back to the mid-90s, let’s just say we see things a little differently.
We believe that what ends up happening with any given release is that if the engineers he hired to make the record do a bad job, Chad releases a bad sounding record. If they do a decent job, Chad releases a decent sounding record. If they do a good job — woops, scratch that, they never do a good job.
As far as Chad is concerned, every one of them sounds great, because he can’t tell a good record from a bad one. He assumes they must be great because he paid top dollar for the best engineers and then spared no expense for the best practices they recommended to press them, all in order to produce what they assured him would be a superior product in every way.
Unfortunately, Chad had no way of determining if those assurances were ever of any real value. Turns out they weren’t.
Like a lot of audiophiles, Chad is a guy who never taught himself how to listen critically. He never saw the point in building a stereo from the ground up, one component at a time, tuning it and tweaking it until it sounded right on his most difficult-to-reproduce test records. How could he? He doesn’t own any. He doesn’t even know what they are or why anyone could possibly need such things.
Instead of earning the knowledge he very clearly needed to judge the records he was making, he borrowed it from the so-called experts he was paying to do the work. Everybody knows the conventional wisdom is never wrong, right?
Unlike yours truly, he never engaged in the slow, painstaking efforts, over the course of decades, that are required to make real audio progress. That’s simply not part of his audio history. He bought whatever system the experts told him to buy and, since they’re the experts, it’s by definition great at playing records. Why wouldn’t it be? It cost a lot of money!
All Chad really needs to know about the record business is that there are titles that record collectors will buy, and if he hires who he thinks are the right mastering engineers to make them and the right pressing plants to press them, they will sell.








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