milestone-2007

2007 turns out to be the year that everything changed for us, although we certainly did not know it at the time.

The Rhino Heavy Vinyl pressing of Blue came out, sounding passable at best, and we asked ourselves why we were selling such mediocrities when there were so many dramatically better sounding records in the backroom just waiting to be cleaned and played in the shootouts we had been doing since 2004.

That put us on a very different course and we have never looked back. Good riddance to Heavy Vinyl has been our motto ever since.

Why Own a Turntable if You’re Going to Play Mediocrities Like These?

Hot Stamper Pressings of Aja Available Now

Hot Stamper Pressings of Blue Available Now

Hot Stamper Pressings of Aqualung Available Now

This commentary was posted in 2007 and amended later with the statement that we would no longer be ordering new Heavy Vinyl titles. The thrill was gone and there was no sign of it ever coming back. It took a while to sell off the inventory, but by 2011 we had eliminated them completely from our site.

As it happens, 2007 turned out to be a milestone year for us here at Better Records.

If you bought any Heavy Vinyl pressing from us, ever, please accept our apologies.

Now is the perfect time to find out just how much a Hot Stamper pressing can do for your musical enjoyment. (You might consider taking the enthusiastic advice of these customers regarding that subject.)

Three of the Top Five sellers this week (8/22/07) at Acoustic Sounds are records we found hard to like: Aja, Aqualung and Blue. Can you really defend the expense and hassle of analog LP playback with records that sound as mediocre as the Rhino pressing of Blue?

Why own a turntable if you’re going to play records like these? I have boxes of CDs that sound more musically involving and I don’t even bother to play those. Why would I take the time to throw on some 180 gram record that sounds worse than a good CD?

If I ever found myself in the position of having to sell mediocrities like the ones you see pictured in order to make a living, I’d be looking for another line of work. The vast majority of these newly-remastered pressings are just not very good.

We Aren’t Walmart and We Definitely Don’t Want to Be Walmart

We leave that distinction to our colleagues at Acoustic Sounds, Elusive Disc and Music Direct (Walmart, Target and Sears perhaps?)

[Yes, Sears existed when I wrote this screed! Time flies.]

They sell anything and everything that some hapless audiophile might wander onto their site and find momentarily attractive, like shiny trinkets dangling from a tree, glittering as brightly as fool’s gold. They know their market and they know where the real money is.

(Hint: it ain’t records, dear reader, it’s equipment. If you haven’t seen one of their thick full-color catalogs lately, count how many pages of equipment you have to wade through at the front before you get to the “recommended recordings.”)

UPDATE

I would amend that to say that it probably is records now. Since 2007 they have become much more popular and profitable. Apparently you can cut the same title 16 different times and audiophiles will just keep buying it. Look at what is happening with reissues of The Beatles’ catalog.

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Identical Stampers and New Vinyl Somehow Produce Clearly Different Sounding Records?

nirvaneverMore Milestone Events in the History of Better Records

In this listing from 2007 we recount our experience with some copies of Nirvana’s Nevermind album. It was an important milestone in the evolution of Better Records.

We learned our lesson – no more sealed records. Not if you’re the kind of audiophile record dealer who cares what his records sound like (which appears to put us in a class of exactly one.)

That same year we decided to stop carrying any new Heavy Vinyl release, prompted mostly by the mediocrity of the Rhino reissue of Blue.

So, all in all 2007 was a good year for us. We stopped playing their game and invented a new one all our own. Judging by the enthusiastic response of our customers we think we did the right thing.

Nevermind Circa 2007

The dirty little secret of the audiophile record biz is that the purveyors of these pressings cannot possibly know with any certainty the quality of the sound of any sealed record they are selling. (Whether they can tell what the sound quality is of any record they sell is an open question, and one we would have to answer in the negative based on the hundreds of audiophile pressings we’ve auditioned over the last 40 years.)

They turn a blind eye to the fact that some copies are simply not going to measure up to the sound of the review copy that they auditioned and described.

This is a good reason not to sell sealed records, which, of course, we don’t.

That’s because we’ve done the experiments and found out the things they cannot be bothered to learn.

But wait a minute. Even that’s giving audiophile record dealers far too much credit.  Only a small fraction actually review the records they sell. Most cut and paste a review from the manufacturer and let it go at that. And the few that do write reviews are often so far off the mark that they might as well be talking about another pressing entirely.
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