Skeptical Thinking Is Critical to Achieving Better Sound
Let me ask you one question. If so many of the current labels making 180 gram reissues are using the real master tapes — the real two-track stereo masters, not dubs, not cutting masters, not high-resolution digital copies, but the real thing — then why do so many of their records sound so bad?
If you’re honest you’ll say “I Don’t Know…” because, and here I want you to trust me on this, you don’t know. I don’t know either. Nobody does.
Records are mysterious. Their mysteries are many and deep. If you don’t know that you clearly haven’t spent much time with them, or don’t have a very revealing stereo, or don’t listen critically, or something else, who knows what.
They’re mysterious. That’s just a fact.
There is no shortage of records that say “Made From the Original Master Tapes” that simply aren’t. I know this dirty little secret for a fact. I would never say which ones those are for one simple reason: it would make it seem as though others must be, when in fact we have little evidence that very many of them are.
We want them to be — I’m all for it — but how can we know if they are or not? Face it: we can’t.
We must make do — heaven forbid — with actually opening up our own ears and engaging the sound of whichever Heavy Vinyl Reissue we may find spinning on our turntable. Judging the quality of the sound — no doubt imperfectly — coming out of the speakers.
Good Luck
If you want to believe the press releases (made from Ian Anderson’s secret master tape!), the hype, the liner notes, the reviews and all the rest of it, that’s your business. Good luck with that approach; you’re going to need it. When you reach the dead end that surely awaits you, come see us. After 35 years in the record business there is a good chance we will still be around.
Our approach, on the other hand, revolves around cleaning and playing as many records as we can get our hands on, and then judging them on their merits and nothing but their merits, calling them as we see them as best we can, without fear or favor.
Our judgments may turn out to be wrong. Tomorrow we may find a better sounding pressing than the one we sell you today. It doesn’t happen very often, but it does happen.
We don’t know it all and we’ve never pretended we did. All knowledge is provisional. We may not be the smartest guys in the room, but we’re sure as hell smart enough to know that much.
If somehow we did know it all, there would not be a hundred entries in our live and learn section. We regularly learn from our mistakes and we hope you do too.
But we learn things from the records we play not by reading about them, but by playing them. Our experiments, conducted using the shootout process we’ve painstakingly developed and refined over the course of the last twenty years, produces all the data we need: the winners, the losers, and the ranking for all the records in-between.
We’ve learned to ignore everything but the sound of the records we’ve actually played on our reference system.
What of value could anyone possibly tell us about a record that we’ve heard for ourselves? The question answers itself.
This approach allows us to have a unique, and, to our way of thinking, uniquely valuable service to offer the discriminating audiophile. When you’re tired of wasting your time and money on the ubiquitous mediocrities that populate the major audiophile dealers’ sites and take up far too much space in your local record store, let us show you just how much more real handpicked-for-quality recordings can do for your enjoyment of music.