More Simply Red

More Soul, Blues, and R&B

• This excellent UK import copy of A New Flame boasts Double Plus (A++) sound or BETTER from start to finish
• The key qualities for a record from this era are richness, smoothness, naturalness and Tubey Magic — with those, and clarity and presence, you have pretty much everything you need for a top quality pressing
• Simply Red’s third (and in our opinion their BEST) album – this is where it all came together for the band, with “It’s Only Love” and “A New Flame” being the two best tracks the group ever recorded
• Their cover of “If You Don’t Know Me By Now” on side two sounds FANTASTIC

This outstanding UK import pressing has some of the best sound we have ever heard for the album, Simply Red’s third and in my opinion their BEST.

This is where it all came together for the band, especially in the writing department. These songs about love (few popular songs are about anything else when you stop to think about it) harken back to the days when there was such a thing as “Blue-Eyed Soul Music,” a cross between real soul music and the standard radio-friendly pop song. Hall and Oates, Smokey Robinson (not exactly blue-eyed but definitely the right sound); the music of these artists combines pop craftsmanship with real soul.

I love this album. Every track is good; the slow ones are the best but unlike their previous records the uptempo tracks are taken at a more modest and listenable pace. The two tracks that open side one are two of the best the band ever recorded.

This vintage copy has the kind of Tubey Magical Midrange that modern records can barely BEGIN to reproduce. Folks, that sound is gone and it sure isn’t showing signs of coming back. If you love hearing INTO a recording, actually being able to “see” the performers, and feeling as if you are sitting in the studio with the band, this is the record for you. It’s what vintage all analog recordings are known for — this sound.

If you exclusively play modern repressings of vintage recordings, I can say without fear of contradiction that you have never heard this kind of sound on vinyl. Old records have it — not often, and certainly not always — but maybe one out of a hundred new records do, and those are some pretty long odds.

What The Best Sides Of A New Flame Have To Offer Is Not Hard To Hear

• The biggest, most immediate staging in the largest acoustic space
• The most Tubey Magic, without which you have almost nothing. CDs give you clean and clear. Only the best vintage vinyl pressings offer the kind of Tubey Magic that was on the tapes even as late as 1989
• Tight, note-like, rich, full-bodied bass, with the correct amount of weight down low
• Natural tonality in the midrange — with all the instruments having the correct timbre
• Transparency and resolution, critical to hearing into the three-dimensional studio space

No doubt there’s more but we hope that should do for now. Playing the record is the only way to hear all of the qualities we discuss above, and playing the best pressings against a pile of other copies under rigorously controlled conditions is the only way to find a pressing that sounds as good as this one does.

What We’re Listening For On A New Flame

• Energy for starters. What could be more important than the life of the music?
• Then: presence and immediacy. The vocals aren’t “back there” somewhere, lost in the mix. They’re front and center where any recording engineer worth his salt would put them.
• The Big Sound comes next — wall to wall, lots of depth, huge space, three-dimensionality, all that sort of thing.
• Then transient information — fast, clear, sharp attacks, not the smear and thickness so common to these LPs.
• Tight punchy bass — which ties in with good transient information, also the issue of frequency extension further down.
• Next: transparency — the quality that allows you to hear deep into the soundfield, showing you the space and air around all the instruments.
• Extend the top and bottom and voila, you have The Real Thing — an honest to goodness Hot Stamper.

Shootout Criteria (WTLF)

What are sonic qualities by which a record — any record — should be judged? Pretty much the ones we discuss in most of our Hot Stamper listings: energy, vocal presence, frequency extension (on both ends), transparency, spaciousness, harmonic textures (freedom from smear is key), rhythmic drive, tonal correctness, fullness, richness, three-dimensionality, and on and on down the list.

When we can get many of the qualities above to come together on the side we’re playing we provisionally award it a Hot Stamper grade, which may or may not be revised over the course of the shootout as we hear what the various other copies sound like. Once we’ve been through all our side ones, we then play the best of the best against each other and arrive at a winner. Other copies have their grades raised or lowered depending on how they sounded relative to the shootout winner. Repeat the process for the other side and the shootout is officially over. All that’s left is to see how the sides of each pressing match up.

That’s why the most common grade for a White Hot stamper pressing is Triple Plus (A+++) on one side and Double Plus (A++) on the other. Finding the two best sounding sides from a shootout on the same LP certainly does happen, but is sure doesn’t happen as often as we would like (!) — there are just too many variables in the mastering and pressing processes to insure consistent quality.

It may not be rocket science, but it’s a science of a kind, one with strict protocols that we’ve developed over the course of many years to insure that the results we arrive at are as accurate as we can make them.

The result of all our work speaks for itself, on this very record in fact. We guarantee you have never heard this music sound better than it does on our Hot Stamper pressing — or your money back.

Domestic Vinyl

The domestic pressings we’ve heard are clearly made from dub tapes and are to be avoided. This is true for the second album as well.

However, the first album on domestic vinyl is mastered by Bernie Grundman from the real master tapes and the imports are the ones made from dubs.

Records are complicated. Simplistic rules of thumb are often unhelpful if not downright misleading.

Vinyl Condition

Mint Minus Minus and maybe a bit better is about as quiet as any vintage pressing will play, and since only the right vintage pressings have any hope of sounding good on this album, that will most often be the playing condition of the copies we sell. (The copies that are even a bit noisier get listed on the site are seriously reduced prices or traded back in to the local record stores we shop at.)

Those of you looking for quiet vinyl will have to settle for the sound of other pressings and Heavy Vinyl reissues, purchased elsewhere of course as we have no interest in selling records that don’t have the vintage analog magic of these wonderful recordings.

If you want to make the trade-off between bad sound and quiet surfaces with whatever Heavy Vinyl pressing might be available, well, that’s certainly your prerogative, but we can’t imagine losing what’s good about this music — the size, the energy, the presence, the clarity, the weight — just to hear it with less background noise.

TRACK LISTING

Side One

It’s Only Love
A New Flame
You’ve Got It
To Be With You
More

Side Two

Turn It Up
Love Lays It’s Tune
She’ll Have to Go
If You Don’t Know Me by Now
Enough

AMG  Review

Although Hucknall tries to resurrect soul in his own original songs, he’s most successful at evoking the past, notably on Simply Red’s second number one, a remake of the Harold Melvin & the Blue Notes classic “If You Don’t Know Me by Now.”