We had a killer pressing a few years back which sounded a whole lot better than I ever thought the album could sound. Man, what a revelation to hear an old favorite sound so amazingly spacious and sweet.
I’ve been playing this album since 1970, the year it came out. Back then my collection was made up of albums by The Beatles, The Doors, Buffalo Springfield, Crosby Stills and Nash, America, Rod Stewart, Led Zeppelin, Elton John, Chicago, James Taylor, Spirit, The Band, Loggins and Messina, Blind Faith, Bread, The Who …
This was the music of my youth, and although many other artists and styles of music have been added to the playlist in the ensuing decades, Classic Rock still makes up a substantial portion of the music I play and enjoy today.
As is no doubt the case for many of you. It’s why Classic Rock is the heart and soul of our business. Finding quiet, exceptionally good sounding pressings of Classic Rock albums is probably the hardest thing we do around here. It’s what we devote most of our resources to, and if we can be indulged a self-compliment, it’s what we do best.
Of course having no competition to speak of is no little help in this regard. No one is even attempting to conduct the kind of record shootouts we find ourselves immersed in all week long. And who can blame them? It’s hard to put together the layers and layers of resources necessary to pull it off. There are a great many steps a record must go through before it finds itself actively for sale, and that means there are ten copies sitting in the backroom for every one that’s on the site.
If the goal is to move product, this is a very bad way to go about it.
Then again, our main goal has never been to move product. Our main goal is to find and make available to our customers the best sounding records in the world. Those two things turn out to be very much at odds, but if you work at it long enough (28 years as of 2016, 34 as of today) and hard enough (6-7 people on staff who do nothing but buy, clean, play and review records, 10 or so as of 2022), it can be done.