Wikipedia Entry for Cognitive Dissonance
Cognitive dissonance is a psychological term describing the uncomfortable tension that may result from having two conflicting thoughts (cognition) at the same time or engaging in behavior that conflicts with one’s beliefs.In simple terms, it can be the filtering of information that conflicts with what one already believes, in an effort to ignore that information and reinforce one’s beliefs. In detailed terms, it is the perception of incompatibility between two cognitions, where “cognition” is defined as any element of knowledge, including attitude, emotion, belief, or behavior.
The theory of cognitive dissonance states that contradicting cognitions serve as a driving force that compels the mind to acquire or invent new thoughts or beliefs, or to modify existing beliefs, so as to reduce the amount of dissonance (conflict) between cognitions. Experiments have attempted to quantify this hypothetical drive. Some of these have examined how beliefs often change to match behavior when beliefs and behavior are in conflict.
In popular usage, it can be associated with the tendency for people to resist information that they don’t want to think about, because if they did it would create cognitive dissonance, and perhaps require them to act in ways that depart from their comfortable habits. They usually have at least partial awareness of the information, without having moved to full acceptance of it, and are thus in a state of denial about it.
This guy was comfortable with his penchant for Mobile Fidelity pressings, a sad story if ever there was one.